Message from Dudley MBC - Inappropriate Social media App - UNICO LIVE

Dear all,

West Midlands Police has been made aware of an an App called “UNICO LIVE”.  The app is publicised as age restricted 12+ and designed for young people to upload videos of them performing, singing and dancing etc.; it has come to our attention that there is inappropriate content on the platform involving young people which is being investigated.

The content does not appear to be monitored and we urge you to raise awareness widely to increase vigilance and reduce the likelihood of any child being sexually exploited.


Released in April this year, UNICO LIVE is a relatively new live-streaming app developed by a Hong Kong based company. The App features unicorn imagery, which may make it attractive to children and young people.

Key features:

● Users can publicly live-stream themselves or share a screen with another person.
● Users can chat, share gifts (of monetary value) and subscribe to be notified of future live streams.
● Users can use stickers and filters to customise their stream.
● Viewers can send love, and share gifts of monetary value.

What we found:

● Our team testing the app found high levels of engagement from adults instructing children to engage in sexualised activity.
● Each live stream has a message stating that streams are moderated 24hrs a day, but there was no evidence of moderation despite open and public requests for young people to remove their clothing.
● There did not appear to be any reporting function.

The issues/concerns:

●The gifting feature on this platform gives individuals with a deviant sexual interest in children, the tools to encourage, entice and exploit vulnerable young people on the platform via these gifts.
● In one sample live stream, a child younger than ten was being asked to remove her clothing by multiple adult users while simultaneously being gifted coins.
● It appears that this app has been removed from Apple’s UK store and has been brought to the attention of UK police and several safeguarding boards. At the time of publishing, it is still available on Android.

Our Advice:

● Check young people’s devices for this app – and help them remove it.
● Remember even if the app is removed from app stores, it will still work on devices it’s been downloaded on.
● Engage young people in a conversation – about keeping safe online and who they would talk to if someone made them feel uncomfortable online.
● Check that they only engage with other people they know online.
● Check that they understand what they should do if they see something online that upsets or worries them.

You can also submit an online report to the Child Exploitation and Online Protection Command (CEOP) by clicking here.

If you have concerns about the immediate safety of a young person, you should contact the emergency services on 999 (emergency number).

A School Life Website
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